https://anamerla.com/all daily 0.75 2024-11-13 https://anamerla.com/all/mosaic monthly 0.5 2024-10-16 https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/a26e46aa-2c2a-401a-8bea-cbdfa8f6ce29/concept.png All - mos/ai/c - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/1e084201-5298-4774-8c80-47e558c71774/REsearch22.png All - mos/ai/c - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/5f3502c2-5fb2-432e-88d9-20c845987dd5/derisk.png All - mos/ai/c - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/d0e34a79-3bd2-4211-93da-e328b29b81fb/partners.png All - mos/ai/c - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/1729121270201-ISCC7IMPKEMK666BPXY5/iteraation+2.png All - mos/ai/c https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/1729121270230-66EBNUEIKTGTHREXIGE3/iteration+3.png All - mos/ai/c https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/1729121270945-BF46XT94GZ3OZN4OAJDI/iteration1.png All - mos/ai/c https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/1729121294227-R61JGTLEAIBPJ43YS49A/Home.png All - mos/ai/c https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/30d57796-ca8d-4341-8feb-00c638010009/Hero+1.png All - mos/ai/c - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/2c3b9bb6-dd13-48bd-9a2b-6f0401677466/stakeholders.png All - mos/ai/c - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/53a721d5-5c8a-46b9-a56a-91dbb0043718/metodologia.png All - mos/ai/c - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/ffa6ec73-e23a-43c7-9d9b-f67e66a88125/kpi.png All - mos/ai/c - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/56aa7bc1-a9c6-415e-97b0-bcf3604e1931/risk.png All - mos/ai/c - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/fc7ee941-c1f9-471d-a14f-82b95e89f397/muck+up.png All - mos/ai/c - Make it stand out One of the biggest challenges in the first iteration was deciding how, and whether, to display the model's accuracy. Since the model was being trained to predict something as subjective as taste, there were high discrepancies in the data, making it difficult to visually represent confidence in the predictions. This image captures one of our initial attempts at tackling this data visualization problem, as we experimented with different ways to communicate the model's variability and uncertainty. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/1eda28be-1598-4a6c-8802-21d2ea2d28b3/finallll.png All - mos/ai/c - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://anamerla.com/all/defacto monthly 0.5 2024-10-16 https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/d19a08ec-9c8f-4b6b-8c80-b965da912b8a/Solicitud.png All - DeFacto - To understand the relationship between disabilities and crime, the team filed a petition for transparency with the government, requesting data on crimes linked to different disabilities. The response highlighted a systemic issue: if a crime was reported, there was no structured way to indicate that the victim had a disability. The current system required victims to write about their disability in free-form text fields, without any checkboxes or standard formats that would allow for the easy collection and analysis of such data. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/d2dfb0ee-b1b8-445f-a98d-0f7ffb92e709/Barriers.png All - DeFacto - Make it stand out Informational Barriers: Many PWD did not understand their legal rights or the resources available to them. Operational Barriers: The legal process lacked tools to empower PWD to navigate independently. Attitudinal Barriers: Government officials often treated PWD dismissively, lacking empathy and understanding of disability rights. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/1725651158170-MCNFOF20MS6BQE1MRCPN/Expo.png All - DeFacto https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/1725651233288-FY1359PZ1I8K6YCQEGBJ/00.jpg All - DeFacto https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/1725651276805-2T1HFQJFX9XCOH6HOB0V/Comic.png All - DeFacto https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/1725651365902-N87P6U9DFGPX5EOP1051/g.JPG All - DeFacto https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/1725652517177-XSI7DS6EGX5EQUI2FV78/WEB.png All - DeFacto https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/1725652882550-V8SRVC5QVMXDBVQJE0A2/1.png All - DeFacto https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/1725653537039-BDN8TOC6ESCKEOPVBTNC/e.png All - DeFacto https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/1725653607829-9VDU4ACWDBZEIXDA26RC/ee.png All - DeFacto https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/1725653612461-BFX2CLQ3F2BF6TZMT4IU/sss.png All - DeFacto https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/f96c3861-1bdd-4b64-ba11-9a299afa4888/partners.png All - DeFacto - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/d27e35c9-9365-4aa6-ac1d-ec3d377d3148/Comic.png All - DeFacto - COMIC DESIGN Why not simply use subtitles to address the deaf population? Contrary to common belief, Mexican Sign Language (MSL) and Spanish are quite different. Not addressing the deaf community in their native language is like asking them to understand important information in a second language. Due to high levels of illiteracy among people with hearing impairments in Mexico, comics offered a more accessible learning method. Since many deaf individuals prefer MSL over Spanish, these comics were designed to follow MSL grammar. We dedicated time to understanding how our users perceive the world and developed comics that aligned with their language and experience. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/402b510e-d01a-438a-95ba-84a69a76cc50/Instancias.png All - DeFacto - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/62186b45-e751-48d7-a986-eae8c0281f23/Crimes.png All - DeFacto - Make it stand out Under normal circumstances, only 0.27% of crimes in Mexico go to trial. This percentage is virtually nonexistent if the victim has a disability. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/1725653006653-XY54H5AUULYZVP89NUPK/3.png All - DeFacto https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/1725653512818-OO2XN3TAWDT0E7075VZC/Gustavo-2.png All - DeFacto https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/913b029c-5b64-4ee2-9864-85a100c5c1ba/audio.png All - DeFacto - Make it stand out AUDIO DESIGN Colors, bold fonts, and bullet points were transformed into distinct voices, sound emphasis, and tone scales. Native elements of graphic design were translated into audible components to create short audio capsules. This allowed each piece of information to be conveyed in three different ways: comics in MSL, hapto-graphic elements, and audio capsules. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/dae42a92-8e1e-4a68-8091-d895e0e869a0/5+-+Copy.png All - DeFacto - Make it stand out From left to right: First workshop’s results: Unrefined self-portrait; first evaluation and refinement process; final evaluation of the hapto-graphic result; end result of the haptographic identity. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/479a9a80-3a03-4443-b1e0-3fe8e464f532/Premio+Dise%C3%B1a+Mexico.png All - DeFacto - National Design Biennale ✨National Design Award granted by the United Nations: Best Design Project that contributes to achieving Global Development Goals: Promotion of peaceful and inclusive societies. / (Diseña México, 2020) ✨ National Design Biennale “Diseña México”: Honorable Mentions in Best Thesis and Best Visual Communication. ✨ This project is now part of the resources provided by the Mexican National Commission of Human Rights (CNDH), contributing to the protection and promotion of PWD rights. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/482c982c-17a3-44da-923a-37bd74453357/Portfolio+2020+-+PDF_Page_04.png All - DeFacto - Make it stand out System Map Infographic of the project, outlining design barriers and solutions. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/9c8ae3b0-9cb4-4d4b-b0c8-6357b0d03672/Alejandro All - DeFacto - After being robbed and beaten while singing on the subway to earn money for his training, he sought justice but was told by the police: “You cannot testify. Your testimony is useless if you cannot identify the person who robbed you… and well, you are blind.” This dismissal highlighted the severe attitudinal and legal barriers that PWD face when interacting with the justice system. Alejandro’s story was not an isolated case—many others in the community faced similar dismissive or discriminatory attitudes from legal authorities. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/ed2bc452-9e87-4e83-99d8-d7c8fb13f8d6/Logo.gif All - DeFacto - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/1680115584573-A1ASC5H8R6CWKY21MF9G/00.jpg All - DeFacto - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://anamerla.com/all/adu monthly 0.5 2024-11-13 https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/12cea4aa-af3b-4760-92fd-0cf1b7401187/partners.png All - SideCar Homes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/2bc562b0-0abf-4d7f-a5bf-4f272b00cf43/Bocetos.jpg All - SideCar Homes - Make it stand out Stack Tool Sketches: These sketches materialize the stacking metaphor that emerged from our workshops with users, where financial options were visualized through building blocks. The sketches represent our team's efforts to translate this interactive concept into a digital tool, simplifying the way users engage with subsidies, loans, and interest rates. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/c5c08d02-0584-412b-a97f-42201d9830dc/RENDER+2.jpg All - SideCar Homes - Make it stand out Role: Clara He and Elizabeth Christofforetti led the Architectural Design of the ADU. My role in this part was in the interior design and HCI of the house. To learn more go to this case study. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/1712508391696-078VZEEIKGZW0IVZXOY6/ADU.png All - SideCar Homes - Make it stand out The app includes several core features aimed at making the ADU journey more intuitive and accessible: https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/d7f2289c-61f2-42f8-a357-8c2ac4a7c479/ADU+Diagram_Solution.png All - SideCar Homes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/2850bbc0-fb02-409d-980a-6a3a865de1d4/Asset+72%40300x.png All - SideCar Homes - Make it stand out System Map generated for Our Artificial Nature: Design Research for an Era of Environmental Change, an exhibition presented at the Druker Design Gallery. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/aeaf925c-7fff-4820-8411-efd8a1abf5ff/Development.png All - SideCar Homes - Make it stand out This mock-up illustrates the evolution from two initial wireframe screens into one cohesive and intuitive dashboard. The process involved condensing multiple steps into a streamlined user interface, combining all necessary features into one accessible view. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/fbdf4459-2bf5-4844-9b54-c270f7ed217f/hERO.png All - SideCar Homes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/1725659886103-1JAAEJVTMF9REIGZPV41/image-asset.jpeg All - SideCar Homes https://anamerla.com/all/oz monthly 0.5 2024-10-16 https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/cf2d620d-2354-4166-af99-84c10c70b8a4/process.png All - Open Zoning - Make it stand out Previous iterations of the dashboard design: Earlier versions were more conceptual, allowing flexibility in how the zoning information might be displayed. These prototypes underwent several rounds of revision to adapt to the emerging data structure and user feedback, eventually leading to a more refined and intuitive dashboard that could accommodate multiple views of parcel analysis results https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/8fc83976-7249-45d0-90e8-f17e9eb0533e/Seach.png All - Open Zoning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/75482029-eb76-4afa-bf52-9eea6d4203c7/Design+Process.png All - Open Zoning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/c01416d6-2978-4468-9643-5ad8a3aceff3/Asset+15.png All - Open Zoning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/c5a50292-0fe6-4e88-9f5d-b70494d896cc/icons.png All - Open Zoning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/1706594936605-PNXVOM0YV77JF9FO1MO2/Open+ZOning+Muck+Up.png All - Open Zoning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/1ca94ae6-7b28-4c05-913b-af2fc745c8fe/partners.png All - Open Zoning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/4093be26-30f5-42f8-8452-5e8941e57de4/Userflow+OZ.png All - Open Zoning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/d3d4db04-2a26-4e8b-a6f2-e08e74fb3bcf/Branding.png All - Open Zoning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/5399a38e-4f44-4016-9539-70766ef7126a/Flow+chart.png All - Open Zoning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/4440184a-60c2-451d-9b40-c7488f734d56/IMG_3913.jpg All - Open Zoning - Make it stand out A post-it wall displaying insights from user interviews, organized by key themes such as pain points, opportunities, and workflow bottlenecks. Each cluster of post-its represents recurring topics, with quotes and takeaways highlighted to capture developer frustrations with zoning complexity and the need for centralized data. The colorful notes create a clear visual map of the research findings, guiding the design process. https://anamerla.com/all/luma monthly 0.5 2024-10-16 https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/c89690cf-6cf9-4628-994a-a9ab72debc43/graphic.png All - Luma - Make it stand out The evolution of the infographic design reflects our growing understanding of how to measure and visualize complex concepts like brand influence and carbon footprints. As our research deepened, the design outlets transformed to better capture these multifaceted data points. Each iteration sought to balance clarity and detail, making it easier for users to comprehend the environmental and ethical impacts of their choices. This ongoing refinement mirrors the complexity of the subject matter, with the final designs offering a more nuanced and actionable representation of the metrics that matter. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/670d2405-7455-4d2f-9fe2-9a02e412a072/luma+exercise.jpg All - Luma - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/54a57da5-80ba-4492-87b5-335ff5051616/1.ValueSystem-ezgif.com-optimize.gif All - Luma - Personal Parameters At the beginning of their shopping trip, users select a parameter to explore—such as the carbon footprint, fair trade status, or distance traveled by their food. Luma tailors its response to this parameter, creating a personalized shopping experience. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/718984d9-5db7-4f9c-bc53-2436f069794c/3.Yellow-ezgif.com-video-to-gif-converter.gif All - Luma - Visual Cues As items are added to the cart, Luma lights up, providing immediate feedback on how those products align with the user’s values. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/a6dcc55f-fe35-444f-9bbd-bec984dc4c66/user+journey.jpg All - Luma - Make it stand out This initial version of the user journey map outlines the key phases of a typical grocery shopping experience, but focuses on potential touchpoints for intervention. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/1729042195574-JVS8QFQ7GN1MH8U3MWK6/prototype+1.jpg All - Luma https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/1729042194426-1CQP9US1MX0LYLAVKB7V/panles2.jpg All - Luma https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/1729042194452-UQGYLQQ97K1VOF1MZ80Y/photo_2024-10-15_20-50-25.jpg All - Luma https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/1729042195096-40IH34G0KJFNVYZL7AWC/printing.jpg All - Luma https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/e125b96c-8b8c-4c6a-9f16-09495cab3ce4/TTT.gif All - Luma - Make it stand out From sketch to production https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/e81e0909-b588-4e71-8120-f193717c99f9/IMG_4856.JPG All - Luma - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/010b0744-2e5a-45df-a67d-c610b0c1474d/Asset+3.png All - Luma - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/36e08db6-4774-4110-8613-6d5d9e0626f6/5Shelves-ezgif.com-cut.gif All - Luma - Review Luma’s AR feature highlights hidden information not just about the product but also about the parent company, giving shoppers a fuller understanding of what they’re buying. Users can even scan shelf spaces to discover alternative products that may align better with their values but are placed in less prominent locations. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/57381d0c-c8eb-4093-a222-d8870479fe43/6.jpg All - Luma - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/8964070f-fbfa-4c25-8b70-845501f2b9c8/24.jpg All - Luma - Make it stand out The final service blueprint showcases the comprehensive grocery shopping experience with Luma fully integrated. It maps out key steps, touchpoints, and user actions, while incorporating Luma’s unique role in providing real-time feedback, product insights, and personalized reflection moments. The blueprint also visualizes how the backend processes, like data aggregation and augmented reality features, support the user experience. This detailed overview highlights Luma’s ability to turn a routine shopping trip into an informed, reflective, and value-driven journey, making hidden product information accessible and actionable for consumers. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/43b47cf9-9bd5-457b-9f71-3de548962305/Prototype+2.gif All - Luma - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/aaa6fc5e-d15e-4ae4-b530-08d459e70af6/4.Beams-ezgif.com-video-to-gif-converter.gif All - Luma - Reflect When your set threshold is approached, Luma gently beams, inviting you to reflect on your choices. Your carbon footprint limit is nearly reached—perhaps it’s time to take a second look at your items and consider more sustainable alternatives? https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/31a67757-8455-463d-b653-cde62ce9a54e/Research.png All - Luma - Make it stand out These snapshots capture key moments from our behavioral research, highlighting how users interact with grocery store environments. Observations include how shoppers navigate aisles, engage with product placements, and make quick decisions driven by visual cues and promotions. These insights informed the development of Luma, with a focus on disrupting autopilot behaviors by bringing hidden information to the surface and encouraging thoughtful, value-based decision-making throughout the shopping journey. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/bbd59698-8fc5-4391-892b-bcee95f6965e/Ticket.png All - Luma - Food Mile Pop-Ups and Strategic Partnerships To bring Luma’s mission of mindful shopping to life, we plan to implement Food Mile Pop-Ups in grocery stores, where users can immediately see the distance their food has traveled from farm to shelf. These pop-ups will appear in-store or within the Luma app, highlighting products with shorter travel distances to encourage more sustainable choices. The visual cue of "food miles" will allow shoppers to quickly grasp the environmental impact of their selections, reinforcing Luma's core principle of making hidden information visible. In addition, strategic partnerships with key organizations will amplify Luma’s impact by aligning with nonprofits and NGOs focused on food sustainability, ethical sourcing, and consumer education. Some potential partners include: The Food and Agriculture Organization (FAO): To promote sustainable farming practices and reduce food miles. Fairtrade International: To support ethical sourcing and fair trade products. The Environmental Working Group (EWG): To highlight products that meet strict environmental standards and reduce harmful practices in agriculture. Slow Food International: To encourage choices that prioritize local, traditional, and eco-friendly food systems. These partnerships will not only extend Luma’s reach but also help create a network of consumer education, making it easier for shoppers to act on their values and contribute to a more transparent and sustainable food system. Together, these initiatives will turn Luma’s vision into a scalable solution that both informs and empowers consumers to make thoughtful choices. Companion Ticket: Make a Plan Behavior Aid In the final section of Luma's experience, users receive a Companion Ticket, which acts as a behavior aid designed to encourage reflection and future planning. This ticket summarizes the user’s shopping journey and provides actionable steps to improve sustainability choices. The "Make a Plan" section helps shoppers commit to positive changes by offering suggestions like trying a new sustainable item, replacing a current product with a more ethical option, or aiming to reduce their overall carbon footprint or water usage. By breaking down changes into manageable steps, the Companion Ticket transforms insights gained during shopping into concrete, achievable goals for the next trip. This reinforcement of sustainable habits creates a sense of ongoing accountability and progress, bridging the gap between knowledge and action. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/d9aa541f-a19e-4924-a48f-d5e12d376fbd/6.Last-ezgif.com-resize.gif All - Luma - Share Luma provides an overview of the entire cart, summarizing the shopper’s journey based on their chosen parameters. This overview can be shared on social media, creating a commitment device that encourages sustainable habits. Luma also offers a path to engage with broader policies in the food industry, helping users connect their personal choices with systemic change. https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/40da84a2-3682-4924-b5c0-b87bab26e4ff/4.QR-ezgif.com-optimize.gif All - Luma - Scan By scanning a code on the cart, users can explore products in augmented reality (AR) https://images.squarespace-cdn.com/content/v1/63d2c5ae25311853253d10a9/3fc98eb4-2c6c-4f3d-8d9b-2b7e814322ba/photo_2024-10-15_21-31-38.jpg All - Luma In designing the physical prototype for Luma, our main priority was to avoid triggering feelings of guilt, which often accompany certain visual cues associated with "right" and "wrong." Colors like red and green already carry strong cultural associations—green signaling approval and red indicating a mistake. 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